What is a brand?

What is a brand?

Have you ever wondered why you feel the way you do about large brands like Nike, Coca-Cola or Nestle? These are all iconic brands because they are easily recognisable and evoke an emotional response (positive or negative) that is related to how they present themselves and your (your peers) personal

Shopify VS. WooCommerce

Shopify VS. WooCommerce

Having a website is necessary for small businesses. Australians spend an average 10 hours a day on smart devices accessing social media, searching for information and shopping. Having a strong online presence helps you capture your share of the market. When you add an eCommerce component to your business you