You may have come across the term user experience or UX for short, but what does it really mean? Some believe the term describes making a website great again. But really it’s about ensuring the customer is at the forefront of everything you do on your website. Understanding user experience The
By Ray Pastoors, Founder of LYF Solutions When you run a small business, you can easily get trapped into branching out too quickly. Customers make new demands and trends or competitor moves can impact the way you grow. But what happens when things move too quick? We often forget to
Have you ever wondered what the difference between a website and a landing page is? We take a look at what is a landing page and see if this option might work for you. Website Vs. Landing Page A website is a place where you can communicate your marketing messages.
Believe it or not, love and marketing have a lot in common. Whether your brand sells products or provides a service, relationship building is everything for your key to success. Marketing is a lot like love. The traditional sales funnel Many business owners and marketers would have come across something
MailChimp is a great tool to send out emails to your subscribers and customer base. However, how can you get more out of the emails you send, ensuring a higher chance of success? One nifty tool most MailChimp lovers are unaware of is the A/B test feature. This enables you