What is a landing page?

Have you ever wondered what the difference between a website and a landing page is? We take a look at what is a landing page and see if this option might work for you.

Website Vs. Landing Page

A website is a place where you can communicate your marketing messages. It is often there to provide information to those interested in your product or service. Commonly, you’ll see a website have around five or more pages. If you sell products, you are likely to give customers the option to buy from you online too.

Overall a website is used to inform your audience and encourage them to engage with your business. A website is less likely to have only one purpose. This is because people process information differently. Some prefer visual messages, so will enjoy browsing through a gallery of photos, whilst others prefer to read more, so will spend a considerable amount of time reading through your pages or blog posts.

A landing page on the other hand usually has only one purpose. They are often one page and are focused on getting a website visitor to do one thing. In most cases, this is a call to action, like getting the visitor to express interest by filling in a form or calling you.

Hence, landing pages are usually faster to build. They’re simple and are trying to communicate key messages to your target audience. Having more than one page on a landing page can cause your visitor to forget about these messages or the call to action you want them to take.

When to use a landing page?

Landing pages are a great way to tell people about an offer. They’re often used in campaigns and can be useful when tracking results.

Some common uses include:

  • Facebook advertising
  • Google Adwords
  • Holiday offers
  • Shared business advertising

Benefits of a landing page

  1. Simple to set-up: overall they have fewer elements compared to a website.
  2. Quick to update: can be optimised or changed based on how users interact with the page.
  3. One main message: Easy to understand and relevant.
  4. No interruptions: Reduced distractions with no other pages or disruptive content.

Create a landing page

Ready to create a landing page but need marketing expertise? LYF Solutions can help. Contact us here.


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