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Thank you for supporting us for 13 lovely years!

We have decided to end the LYF Solutions chapter after 13 lovely years in small business (24 if you count our hobby days).

I want to thank every client who supported our purpose-led mission and invite you to continue this with us at our company, True Green® Hosting.

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Lots of love,

Ray Pastoors

Founder – LYF Solutions

Ray Pastoors Founder of LYF Solutions ethical digital marketing firm

What makes a good website?

In the current digital landscape, audiences are faced with over a billion websites vying for their attention – so how can you set your website apart from the rest? What makes a good website in today’s world?

Is it an aesthetically appealing design that catches the eye from the get-go? The seamless, intuitive navigation that gets folks clicking along? Or is it valuable content that keeps people engaged? Well, the answer is more nuanced than you think. A good website provides a balance of form and function that engages audiences while also serving your business objectives at the same time.

So how can you make that happen? In this blog, we’ll explore all the elements that make a good website and provide you with the exact steps you can take to optimise your website to make it the best it can be!

There are many elements to what makes a good website

What makes a good website? Let’s talk UX and UI

Before we dive into the importance of User Experience (UX) and User Interface (UI), let’s have a look at their definitions so you can understand how they are different yet related to each other:

UX (User Experience): UX focuses on creating a website that provides a seamless and enjoyable interaction for visitors. UX is about ensuring your website visitors can easily navigate, access information, and achieve their goals, all while delivering a positive and satisfying overall experience.

UI (User Interface): UI deals with the design and layout of a website, encompassing elements like visuals, typography, and interactive components. The focus is on creating an aesthetically appealing and user-friendly interface that enhances the overall user experience.

Now that we’ve got that out of the way, let’s discuss all the small tweaks you can make to improve the UX and UI of your website!

UX tips to make a good website

1. Know your audience

You need to have a clear understanding of your target audience – what are their pain points, their unique needs, and their behaviours (especially when it comes to making a sale). What makes a good website is the ability to provide solutions that your visitors are looking for. So make sure you design your website experience in a way that resonates with your audience and provides those solutions!

2. Opt for intuitive navigation

We always recommend that businesses design a clear and straightforward navigation structure – there is no need to reinvent the wheel here! Use menus and labels in a way that makes it easy for users to find what they’re looking for.

You should also check your website traffic on Google Analytics to understand how your users are navigating your site – if people are dropping off at a specific spot, or if there are popular pages that are taking multiple clicks to get to, then you need to rearrange the navigation to reduce this friction.

3. Include clear calls to action (CTA)

CTAs serve as signposts for visitors, guiding them on what actions to take next. Without clear CTAs, your visitors might feel lost and unsure of how to interact with your website. We recommend that you use compelling CTAs to guide users through their journey on your site – whether it’s making a purchase, signing up, or simply getting in touch.

4. Use content hierarchy

Observe how we organised this blog post – there are headings, sub-headings, and numbered list. This is called content hierarchy! It allows us to break down large pieces of content into smaller, bite-sized sections that are clearly labeled. This allows readers to navigate the information in a way that makes sense and is easy to digest, making for a pleasant experience all around.

UX and UI are vital to making a good website for small business

UI tips to make a good website

Now, while UX is important on its own, it is absolutely essential to use it in tandem with effective UI as well. Here are a few UI tips to get you started:

1. Keep things consistent

A hard and fast rule in website design is to keep everything consistent! Design elements such as colours, fonts, menus, and button styles should be consistent to create a cohesive, polished look for your website. It not only looks good but allows your visitors to interact with your website easily and consistently.

You should also ensure that your website accurately reflects your branding. Incorporate your logo, iconography, and brand colours throughout your website.

2. Ensure ample whitespace

Whitespace – also known as negative space – helps prevent visual clutter. Think of whitespace as giving the eye a break from all the details of your website. Using whitespace strategically will help your site look ‘cleaner’ and can even help guide your visitors’ eyes exactly where you want them to go. Think about it: a promo banner will visually pop a lot more against a clear background compared to being surrounded by visual clutter!

3. Use clear & readable typography

Opt for readable fonts, paying special attention to font sizes and line spacing. We use the W3C Web Content Accessibility Guidelines (WCAG) to guide the typography choices for our clients, but there are other rules surrounding accessibility in web typography that you can use as a guideline as well. We’re passionate about creating an accessible experience for all, so this is a must in all our website designs!

You should also take care to ensure that the typography across your website is legible on all devices, including both desktop and mobile. It’s definitely worth testing this out across various devices to be sure.

4. Establish a clear visual hierarchy

We spoke about using content hierarchy for UX, and a clear visual hierarchy essentially supports that from a design perspective. Establishing a visual hierarchy for your content involves the use of size, color, and placement to emphasize important elements – think headings, sub-headings, and buttons – to guide your website visitors’ attention to all the important content on your website.

5. Consider your colour choices

Colour plays a really important role in your website design. Not only should your colour scheme align with your branding, but it’s also important that you understand color psychology and how different colours can influence your website visitors’ behaviour. You should also note that colour plays a role in accessibility too.

6. Use user-friendly forms

If you’re including forms in your website, like a contact form, then make sure you create a user-friendly form that is easy for your website visitors to interact with and complete. Use clear labels, validation messages, and minimal fields to reduce friction and make it easier for your website visitors to complete necessary actions.

7. Include high-quality media

When it comes to images and videos, make sure you use high-quality media wherever possible. We also recommend using tools like TinyPNG to compress these files so they take up less disk space and load faster. You should also always make it a point to include alt text for accessibility and SEO purposes.

8. Prioritise accessibility

We know we’ve said it a few times already, but it’s vital that you ensure your website is accessible to all users, including those with disabilities. Accessibility for one is accessibility for all! What makes a good website for those with disabilities will also make it a good website for those with none. So prioritising accessibility in your website design is a win-win all around.

As mentioned before, we use the W3C Web Content Accessibility Guidelines (WCAG) in all our designs but a few key things to keep in mind are:

  • Using alt text for images
  • Providing keyboard navigation
  • Maintaining good contrast for readability

9. Emphasise interactive elements

Make clickable elements, such as buttons and links, visually distinct. For example, you could use hover effects to give feedback on interactivity and make user interactions more intuitive. As with a lot of things on this list, these interactive elements are an important part of driving your website visitors’ attention where you want them to go.

10. Invest in user testing and feedback

You need to continuously test your website with real users and gather their feedback. You can then use this information to refine your UI design and make improvements based on their preferences and feedback. We also advise that you check your website traffic on Google Analytics as it can also give you a solid idea of where your website can improve.

By implementing these UI tips, you can create a website that not only looks visually appealing but also offers a user-friendly and engaging experience. However, they aren’t the be all and end all of website design. There are a few other things you can do to ensure your website is the best it can be.

What makes a good website? Here are a few more tips!

UX and UI are the bread and butter of what makes a good website, but there’s more to website dsign than that. Here are a few other tips you can follow to create a good website:

1. Include valuable content

Beyond thoughtful design, the secret of a good website lies in its content. Content is king, as they say! But it’s not just about writing words on a page – it’s about telling a story, solving problems, and connecting with your audience on a personal level. From informative blogs to engaging videos, your content should be like a magnet, attracting and retaining your website visitors, and then turning them into customers over time.

2. Make it mobile-friendly

Here’s a fact: 54.4% of worldwide website traffic comes from mobile devices. In today’s mobile-dominated world, where people rely on their smartphones as virtual extensions of themselves, your website must be as comfortable on a smartphone as it is on a desktop.

A good website is responsive, seamlessly adapting to different screen sizes, ensuring that mobile users not only have a top-notch experience but are eager to return for more. Fortunately, a lot of website builders, including our team favourite, Elementor, make it easy to prioritise responsive, mobile-friendly design.

3. Nail the load speed

Thanks to living in an age of instant gratification, our attention spans have become shorter and shorter over time. Nobody likes waiting around! So you need to make sure your website is fast-performing – a good website loads quickly, delivering content in the blink of an eye.

Slow websites can lead to high bounce rates, and we definitely don’t want that. So, make sure your website is a speed demon! There are many ways to optimise the load speed of your website, but a few key things to consider are:

  • Reducing file sizes (especially images and videos)
  • Choosing a local web hosting provider with local servers
  • Allowing for browser caching to store resources locally on the user’s device, allowing for quicker loading on subsequent visits.

4. Keep your website secure

Security is essential for all websites. Top-notch security reduces the risk of a cyber attack and any data breaches that might lead to downtime. A secure website safeguards users and data, builds trust, and complies with regulations while maintaining a positive user experience and improves SEO too, as it is a signal to search engines that your website is trustworthy.

It’s time to make a good website!

So what makes a good website? It’s clear that there are quite a number of critical elements that you need to consider. In the end, a good website is one that strikes a delicate balance between form and function. All these elements come together to create a harmonious digital experience, luring visitors in, engaging them, and encouraging action.

If you need help creating a captivating website for your small business, our team is here to assist you! We specialise in creating sustainable, accessible, and engaging websites that help your business grow. Learn more about our web design and development services here.

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