The web is a busy place and writing content isn’t something everyone has time for, so now the world has access to AI blog writer tools. 

In a world where our lives are becoming increasingly more automated and supported by devices, it was only a matter of time before artificial intelligence was used for creative purposes too. While you’re probably used to asking Siri to set a timer, telling Alexa to start your favourite playlist or “hey Google”-ing your Nest to ask about the weather, AI technology has become even more advanced. 
We’ve already seen how AI can adapt to create art based on existing pieces created by humans, so how does that translate to the written word?

The fundamentals of AI blog writing:

What exactly is AI writing? The name really sums it up, it’s artificial intelligence that can write content for you. It’s a type of software that acts as a writing assistant and it’s not just limited to blog posts either. It can also create stories, chatbot interactions, articles and even games. 

You may have heard the term “GPT tools” which is a more specific term for a type of AI blog writing tool. It stands for Generative Pretrained Transformer and is a type of software. While the word ‘transformer’ may conjure up mental images of Bumblebee, it’s a lot less complicated than that. 
There are a few different kinds of AI writing software, a highly popular one that utilises GPT-3 is Jasper.ai. It can write around 3000 words an hour, comparable to a human working at a high capacity.

How does GPT work?

GPT isn’t the first type of software to do this kind of work but it is currently at the forefront of AI writing. GPT is designed to absorb and mimic human language – colloquialisms, slang and all. To achieve this level of language, the software has crawled 45 terabytes of text which includes everything on Wikipedia as well as all the content posted online between 2016 and 2019. 

This is a huge amount of data. For context, just one terabyte is equivalent to 85,899,345 pages of Word documents, 1,000 hours of video, or if you want to go old school – 728,177 floppy disks. 

From there, it can understand how language works including how it’s formatted. With a bit of briefing and a few examples of what you’re looking to create, GPT-3 can generate content based on your specifications.

What can AI writing software do?

The obvious benefit of AI based writing is that it can create large pieces of content in a short period of time. It can also be used to abbreviate long pieces of text into something more succinct and can also translate text from one language to another. 

It’s also a great tool for getting new content ideas and headlines for your blogs and content. Programs like Jasper.ai can also create content with SEO readability built in that will theoretically make content easier for Google to index, an important factor in getting your pages ranked well by the Google algorithm. 

Another important factor in creating content is getting backlinks from other, higher ranking, websites – something AI writing can help with. We already see some of this technology in things like SEMRush that will index your website and suggest potential websites that you can link to – as well as to seek links from.

Where is AI writing going and how do human beings fit in?

In the same way that AI art often ends up creating images where humans have all ten fingers on one hand, AI blog writers aren’t infallible either. 

While the methodology behind using GPT (or AI blog writers) is quite simple, the results can be pretty variable. Given the fact that the internet is a bit like the wild West in terms of language use, the AI blog writers can’t pick up on or distinguish fact from fiction, nor can it pick out and remove content that’s using outdated or problematic language. 

One hilarious example of how AI can create scripts was discovered by a programmer who made a bot watch 1,000 hours of The Office to make a script. While AI blog writing has come a long way since then, as you can imagine it still misses that little something (we think that little something comes from humans). 

There have been several iterations of GPT and while the GPT-3 content generator is a huge step forward, it often still adds in words and context that doesn’t quite add up. The developers are still working on ironing out the finer details and refining how the content gets churned out. 

Equally, if you’re planning on using AI for blog writing then editing later, you’ll often find by the time you’ve ironed out the oddities, you’ll probably have spent as much time on that as you would have if you’d just written it yourself (or gotten an expert to do the hard work for you).

A sample of what an AI blog writer does:

We asked another AI tool known as Open AI to answer a specific question for us from the upcoming future of a cookie-less world and why cats pur. This is what the blog AI writer had to say:

Q: First up, how do businesses tackle the rise of cookie consent modelling?

AI Answer:

Cookie consent modeling refers to the practice of collecting and using information about a user’s browsing habits and preferences through the use of cookies on a website. This information can be used for various purposes, such as personalizing the user’s experience on the website, targeting ads to the user, and analyzing website traffic.

There are a few different ways that businesses can tackle the rise of cookie consent modeling:

Provide clear and concise information about their use of cookies.

Offer users the ability to manage their cookie preferences.

Use consent management platforms (CMPs): CMPs are tools that help businesses manage cookie consent and compliance with data protection regulations.

Use alternative tracking technologies: Some businesses may choose to use alternative tracking technologies, such as device fingerprinting or probabilistic tracking, in order to collect data about users without relying on cookies. However, these technologies may also raise privacy concerns and may be subject to regulatory oversight.

For the purrfect question: Q: Why do cats purr?

AI Blog Writer Answer:

Some common reasons include:

Comfort and relaxation: Cats often purr when they are being petted or cuddled, which can indicate that they are feeling happy and content.

Bonding: Cats may also pur when they are interacting with their owners or other cats as a way of bonding and strengthening their social connections.

In general, cats purr when they are feeling relaxed and comfortable, but they may also purr in other situations as a way of communicating with their owners or other cats, for example, Cats may purr when they are in pain or experiencing discomfort. This can be a way for them to cope with their discomfort or to signal to their owners that something is wrong.

AI writing and the future of GPT

While AI blog writers can be a useful tool for getting fresh ideas and new keywords to utilise in your content, it’s not an infallible system just yet. Like with any tool, it’s only going to be as good as its construction and the person wielding it. 

While GPT-3 is incredibly advanced, unlike humans it is still at its heart a pre-programmed piece of software. So while the brain can read, adapt and change according to new information, the software will operate the way it was originally instructed to. It’s likely that future iterations will become more advanced or more user specific depending on the nature of the content required. 

GPT-3 is currently a mostly free service and the developers are using the feedback they’re getting from users to finetune the software. In January 2023, a paid version has been released.

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