Have you heard about the term attribution? In digital marketing, it can be a real challenge. Attribution is about connecting website events or sales with your marketing activities or channels. It’s a set of rules which define or credit a conversion or action to your marketing efforts. So it may
How to grow your business on Instagram
Tackling Instagram for business can be a mind-boggling effort when you’re first starting out. With close to 9,000,000 monthly active Australian users, you may be considering utilising the platform to aid in the growth of your business and see it flourish to its fullest potential. Like any social platform, Instagram
Understanding Search Engine Optimisation
Are people finding you online or do you feel that you get lost in searches and trail behind your competitors? Is there some secret that they know about that you don’t? If you are not using Search Engine Optimisation (SEO), then the answer is yes and that could explain why
WordPress theme checklist
You have decided your business needs a website to extend your reach and you have chosen WordPress. The next thing you need to do is choose a theme that will help you create a WordPress website that will reach both current and potential customers. There are thousands of WordPress themes
What is an SSL certificate?
Does your website have an SSL certificate? Do you even know what that is? If you don’t have an SSL certificate it can be compromising your customers, especially if you are selling items or collecting personal data. It can also be affecting your bottom line, consumers are savvy and won’t