WordPress VS SquareSpace When it comes to building a website, there are a myriad of providers to choose from out there! We understand that it can be challenging (and time-consuming!) to compare all the different pros and cons of every website builder available, which is why we try to make
6 metrics that matter on Google Analytics
What metrics matter in Google Analytics? As one of the most popular website analytics tools on the web, Google Analytics is an incredibly powerful way to track data about your website. It’s also free! However, Google Analytics can be pretty confusing if you don’t actually know what you’re supposed to
How to use content marketing strategies to boost your business
What is a content marketing strategy? If you haven’t been focused on content marketing, now is the time! In the long run, content marketing has three times the return on investment (ROI) compared to paid marketing (Oracle). This low-cost and high-impact marketing technique has become more and more popular in
8 best practice tips for Google Analytics to grow your business
Google Analytics is an accessible and powerful tool to collect important data about your web users that you can use to improve your website. We recently explored the benefits of Google Analytics and the key data that it provides about your website. However, we understand that it can get slightly
What is Google Analytics and how best to use it?
What is Google Analytics? In a nutshell, Google Analytics is a web analytics app that helps you analyse your website traffic. The data and insight that you gain from Google Analytics reports can then be used to improve your website performance and user experience, among other things. There are many