Google Analytics is an accessible and powerful tool to collect important data about your web users that you can use to improve your website. We recently explored the benefits of Google Analytics and the key data that it provides about your website. However, we understand that it can get slightly
What is Google Analytics and how best to use it?
What is Google Analytics? In a nutshell, Google Analytics is a web analytics app that helps you analyse your website traffic. The data and insight that you gain from Google Analytics reports can then be used to improve your website performance and user experience, among other things. There are many
Website launch checklist for WordPress
So your self-hosted WordPress website is looking good. Your images are stellar, and your copy is faultless. You’ve got amazing content that will resonate with your target audience, and you know it’s going to be a hit. Your website is ready to be launched! ...Or is it? Before you click
Wix VS. WordPress
Most businesses know by now that not having a business website can seriously hurt their bottom line. What a lot of business owners struggle with is making that first step towards creating an online presence and where to start. In this blog, we are going to look at Wix vs
How digital attribution works?
Have you heard about the term attribution? In digital marketing, it can be a real challenge. Attribution is about connecting website events or sales with your marketing activities or channels. It’s a set of rules which define or credit a conversion or action to your marketing efforts. So it may