Google recently launched Google Analytics 4 (GA4), the next evolution of Google Analytics. We’ve discussed the importance of using Google Analytics and how you can use it to help optimise your website, and GA4 helps you go one step further! GA4 is now the default experience for new Analytics users.
Since COVID-19 many businesses, organisations and agencies have reported that their Facebook ad account was or is disabled. If you look at Google Trends, you can see where it has happened. In this blog, we take a look at why Facebook may have disabled your ad account and how to
It goes without saying that if you’re running a business, you need a website. However, a lot of small business owners don’t realise another thing: If you have a business website, you need to use Google Analytics to track its performance! If you’re not sure what Google Analytics is, it’s
If you’ve done even the most basic research about marketing, you’re no doubt familiar with the marketing sales funnel. It’s a marketing concept that has been around for years, and is often cited by marketing gurus as the only way to effectively market your business. But what if we told
When you’re running a small business, it’s understood that you’ll be learning some new skills that you may not have considered learning before. Setting up and launching your business website is usually one of those new skills! We frequently encounter clients that feel a little overwhelmed and lost within the