LYF Solutions® - Our Story and Founder Ray Pastoors

LYF Solutions is for Small Businesses

Since 2000,

We’ve helped small business owners grow with the power of ethical digital marketing.

How we came about


LYF Solutions® was founded in the year 2000.

Our business began as a humble hobby, helping work from home mums to learn how to use social media and digital marketing to reach their dreams and goals.

LYF® has evolved to become a leading Australian small business digital marketing firm, helping hundreds of people to grow their start-up or existing business.

We’ve got more than a decade of experience in creating intuitive user experiences, engaging content and delivering quality communications and strategies that deliver results for our clients.

Who we are


Today LYF Solutions is a trusted and carbon neutral digital marketing firm that provides support, advice and services to small business owners.

LYF has the passion, knowledge and ethics to drive excellent services and results for small business owners.

We are a 100% Australian owned business in Brunswick, Victoria in the land some may call ‘down under’. Our team works remotely, locally and around the globe.

What people say about us


“Ray and the team at LYF Solutions are very knowledgeable and happy to assist with all our queries. I have recommended many of my own clients to LYF Solutions for all things ranging from SEO, web development and digital marketing, and I can’t fault their professionalism. I highly recommend LYF Solutions.”

Catherine Content Savvy

Catherine Content Savvy

“Ray at LYF Solutions is great to work with - responsive, friendly and always listens to your needs. LYF Solutions designed and manages our website, as well as all our digital platform requirements. Highly recommended!”

Loans on the Run

Loans on the Run

Our values


We live by our purpose, it’s not corporate hogwash – but principles that we share and live by as a team.

  • Understanding: We take the time to listen and understand the needs of our clients.
  • Creative: We do things differently and are on the lookout for new methods and tools to deliver more value for our clients.
  • Caring: We take great care of our clients wants and needs.
  • Simple: We keep things short and sweet. We avoid lingo and if we find it difficult to do so, we further explain the concept in terms an everyday Australian can understand.

Our vision

To be recognised as a unique, fair and ethical digital marketing firm that small businesses can rely on worldwide.

Our mission

To empower our clients and to help them grow, exceeding their needs through our knowledge, passion and drive for excellence.

Our Founder


Ray’s passion for small business owners began at an early age, as a budding entrepreneur from the age of seven. Since then he’s worked with many entrepreneurs and organisations, including larger brands. Ray’s expertise includes WordPress, Social Media, Search Engine Optimisation, User Experience Design, Content Marketing and other digital marketing skills.


  • Top 20 ASX Listed Company – Brand and Digital Marketing.
  • Social Media – Small Business for more than 10 years.
  • Top global healthcare services firm – Content Marketing & Social.
  • Retail Markets – for more than 7 years.
Ray Pastoors - Founder of LYF Solutions®
Ray Pastoors,

Owner + Founder of LYF Solutions

What we stand for


We believe in a green future

As a carbon neutral digital marketing firm, we believe that climate change is the greatest threat to our planet, but also to future generations.

We use 100% GreenPower to support renewable energy in Australia. We run a paperless office, to minimise our carbon footprint. In addition, we support a number of environmental causes.

That said, we wanted to do more than this. We realised after years of research, that we could offset emissions too for our clients, by offering a Green Web Hosting solution.

We go above and beyond to be socially responsible

We are committed to helping local community projects. In addition, we support a number of causes including The Orangutan Project and The Australian Koala Foundation for animal welfare, headspace and beyondblue for youth mental health and Oxfam Australia, to help combat global poverty.

We are the first and only web hosting provider to offer clients a carbon footprint report and the chance to vote for which offset program they’d like to support.

We empower others to grow

In the digital marketing and agency world, we often hear clients tell us that they have limited access or knowledge about their website or marketing efforts. Where a client wishes to, we believe in the power of education, including our Learn Hub.

We celebrate diversity and inclusion

We encourage our people to be themselves. We proudly support the LGBTQIA+ community and acknowledge the traditional owners of the land we work on, respecting those past, present and future.

A group of inclusive and diverse people holding hands together