Since 2000,

We've delivered ethical digital marketing for small business.

How we came about

LYF Solutions was founded in the year 2000.

We began as a humble hobby, helping work from home mums learn how to use social media and digital marketing for small business operations, to reach their dreams and goals.

LYF has evolved to become a leading Australian small business digital marketing firm, helping hundreds of people to grow their start-up or existing business.

We’ve got more than a decade of experience in creating intuitive user experiences, engaging content and delivering quality communications and strategies that deliver results for our clients.

About LYF Solution

How We Deliver For Small Businesses

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Today LYF Solutions is a trusted and carbon neutral digital marketing firm that provides support, advice and services to small business owners.

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LYF has the passion, knowledge and ethics to drive excellent services and results for small business owners.

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We are a 100% Australian owned business in Brunswick, Victoria in the land some may call ‘down under’. Our team works remotely, locally and around the globe.

What people say about us

Our vision

To be recognised as a unique, fair and ethical small business digital marketing firm that small businesses can rely on worldwide.

Our mission

To empower our clients and to help them grow, exceeding their needs through our knowledge, passion and drive for excellence.

Our Founder

Ray’s passion for small business owners began at an early age, as a budding entrepreneur from the age of seven.

Since then he’s worked with many entrepreneurs and organisations, including larger brands. Ray’s expertise includes WordPress, Social Media, Search Engine Optimisation, User Experience Design, Content Marketing, Analytics and other digital marketing skills.



Top 20 ASX Listed Company – Brand and Digital Marketing.

Social Media

Social Media – Small Business for more than 10 years.


Top global healthcare services firm – Content Marketing & Social.

Retail Markets

Retail Markets – for more than 7 years.

Ray Pastoors
Ray Pastoors

Founder + Owner of LYF Solutions

Endorsed Digital Masterchefs expert for Google Analytics

Meet our team

Our local and global team of content creators, developers, and digital marketers are dedicated to delivering you ethical and top-notch digital marketing for your small business.

We regularly up-skill our team to ensure they keep up with the recent trends and work collaboratively on projects, including our copywriters who are trained in search engine optimisation techniques.

Adriana - Senior Relationship Manger and Copywriter


Senior Content Strategist + Copywriter

Rhina Client Support Lead


Client Support Lead

Mel Google Ads Specialist


Google Ads Specialist

Cat - Senior Operations Manager and Instagram Specialist


Senior Operations Manager + Instagram Specialist

Gaby - Copywriter



Nicole Joy Junior Graphic Designer


Junior Graphic Designer

Steffie - Content and Search Engine Optimisation Consultant


Content + Search Engine Optimisation Consultant

Claire Cozens copywriter LYF Solutions



Anton - Graphic designer


Graphic and Website Experience Designer

Maddy Digital Specialist


Digital Marketing Specialist

Our values

About Our Value

We live by our purpose, it’s not corporate hogwash – but principles that we share and live by as a team.

  • Understanding: We take the time to listen and understand the needs of our clients.
  • Creative: We do things differently and are on the lookout for new methods and tools to deliver more value for our clients.
  • Caring: We take great care of our clients wants and needs.
  • Simple: We keep things short and sweet. We avoid lingo and if we find it difficult to do so, we further explain the concept in terms an everyday Australian can understand.

What we stand for

People holding plants that symbolise a small business growth

We believe in a green future

As a carbon neutral digital marketing firm, we believe that climate change is the greatest threat to our planet, but also to future generations.

We use 100% GreenPower to support renewable energy in Australia. We run a paperless office, to minimise our carbon footprint. In addition, we support a number of environmental causes.

That said, we wanted to do more than this. We realised after years of research, that we could offset emissions too for our clients, by offering a Green Web Hosting solution.

We go above and beyond to be socially responsible

We are committed to helping local community projects.

We also support a number of causes including The Orangutan Project and The Australian Koala Foundation for animal welfare, headspace and beyondblue for youth mental health and Oxfam Australia, to help combat global poverty.

Our ethical charter showcases who we work with and why.

We empower small businesses to grow

In the digital marketing and agency world, we often hear clients tell us that they have limited access or knowledge about their website or marketing efforts. Where a client wishes to, we believe in the power of education, including our Learn Hub.

We celebrate diversity and inclusion

We encourage our people to be themselves. We proudly support the LGBTQIA+ community and acknowledge the traditional owners of the land we work on, respecting those past, present and future.

Ready to grow your business? Talk to us.

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