You grow, we grow

If you run a small business in Australia – one of the most common challenges you’ll face is how to scale your brand or business.

Hiring staff can be complicated, resulting in lengthy processes, training, and costs that can range into the thousands.

Here at LYF, we bring expertise across digital marketing to deliver for you and your small business goals. As you grow, we grow with you.

Catherine Instagram Specialist and Operations Leader for LYF Solutions
Catherine Instagram Specialist and Operations Leader for LYF Solutions

You grow, we grow

If you run a small business in Australia – one of the most common challenges you’ll face is how to scale your brand or business.

Hiring staff can be complicated, resulting in lengthy processes, training, and costs that can range into the thousands.

Here at LYF, we bring expertise across digital marketing to deliver for you and your small business goals. As you grow, we grow with you.

What people say about us

Our vision for small business

To be recognised as a unique, fair and ethical web marketing partner that small businesses can rely on in Australia and New Zealand.

Our mission to blossom

To empower our clients and to help them grow, exceeding their needs through our knowledge, passion and drive for excellence.

Meet our founder

Ray Pastoors is the Founder and Owner of LYF Solutions.

Ray’s entrepreneurial spirit started at seven when he sold stickers for the Australian Koala Foundation.

Ray has a curious mind and is passionate about empowering business owners to grow and be mindful of their impact on the environment. He has worked across the top 20 ASX-listed companies in brand and marketing, global healthcare and financial service brands for new website builds.

His expertise is unique in that he brings a holistic view and understanding spanning over 20+ years. These skills include brand, digital marketing, search engine optimisation, user experience, website analytics, and web hosting.

Ray is an endorsed Google Analytics expert for Kate Toon and the Digital Marketing Collective and Recipe for SEO Success course.

In 2023, LYF Solutions launched True Green® to expand its green web hosting passion project into a national service.

Ray Pastoors helping client Emma Lovell on her website needs
Ray Pastoors helping client Emma Lovell on her website needs

Meet our founder

Ray Pastoors is the Founder and Owner of LYF Solutions.

Ray’s entrepreneurial spirit started at seven when he sold stickers for the Australian Koala Foundation.

Ray has a curious mind and is passionate about empowering business owners to grow and be mindful of their impact on the environment. He has worked across the top 20 ASX-listed companies in brand and marketing, global healthcare and financial service brands for new website builds.

His expertise is unique in that he brings a holistic view and understanding spanning over 20+ years. These skills include brand, digital marketing, search engine optimisation, user experience, website analytics, and web hosting.

Ray is an endorsed Google Analytics expert for Kate Toon and the Digital Marketing Collective and Recipe for SEO Success course.

In 2023, LYF Solutions launched True Green® to expand its green web hosting passion project into a national service.

Say hola to our experts

Our local and global team of website specialists are dedicated to delivering ethical and top-notch services for your business.

We regularly up-skill our team to ensure they keep up with the recent trends and work collaboratively on projects, including our copywriters trained in search engine optimisation techniques.

Adriana Thani LYF Solutions Content Strategist

Adriana

Client Manager + Content Strategist

Australia

Nishi smiling marketing specialist LYF Solutions

Nishi

Web Project Manager

Australia

Catherine Falalis Instagram specialist and operations manager LYF Solutions

Catherine

Copywriter + Ops Manager

Australia

Sam Brown LYF UX and graphic designer

Sam

User Experience Designer

Australia

What we believe in

Icon of solar power and a sun above

Clean energy

In our home HQ we use 100% GreenPower and encourage our remote teams to do the same. We are paperless and through our Green Web Host Network have planted over 2,000 trees.

A knitted ball being unravelled from a persons brain above with holding hands

Community

We support our local Melbourne community and support causes like The Orangutan Project, Australian Koala Foundation, headspace, and Oxfam

Diversity and inclusion with rainbow LGBTQIA flags

Diversity

Differences in views, backgrounds, and sexual orientation are welcomed. We proudly support LGBTQIA+ and recognise First Nations people.

Empowerment

We believe in embracing and empowering women to achieve their goals in life, and reducing gender bias. Equality matters.

Ready to grow your small business?

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